Major Google ranking signals in 2018

Google ranking signals — how do they work?

1. Content

Provide your users with content they are actually searching for. (Image source: Marketing Land)

2. Backlinks

Backlinks bring SEO juice to your site. (Image source: Moz)

3. Technical SEO

Technical SEO includes valid code, fast load time, Schema.org markup arrangement of information, as well as security. (Image source: Moz)

4. UX

UX and SEO play an important part in ranking. (Image source: Search Engine Land)

5. On-page

Optimize metadata on your website and expect a better response from search engines. (Image source: Search Engine Land)

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