Thinking about entering the wedding website development business? If you as an agency plan to focus on this niche, there are a few things you need to focus on in order to leave your clients in awe and create an absolutely stunning wedding website that will help both the happy couple and their guests a great deal in the entire wedding process.
Right off the bat, let’s get honest here and say that some young couples who want to get married will say that these platforms can be rather unnecessary, but once they realize that it doubles as a great online resource for their guests’ needs and having such a centralized platform for sharing all the necessary info, details, and content is a great option to simplify at least some of the work that goes into a full-blown wedding.
In this article, we will focus on some of the features you as an agency should focus on when it comes to designing the best wedding website that will capture the attention of not just your clients (the couples themselves) but will leave a profound effect on the gusts as well.
Finding The Perfect Platform
First thing’s first, you want to ensure that the foundation of the website is rock-solid and reliable. All in all, it’s up to you which platform you choose for your wedding website projects as long as they serve their purpose without any major hiccups.
If you want something that’s more or less uniform, you can create your own custom template that you can always use as a wireframe for your “standard” projects which allow for fast and effective development.
On the other hand, when the couple is clear about their needs and has the budget to back it up, going fully custom and building everything from scratch could also be a great option as your developers and designers will face a truly unique and exciting challenge, while your clients will have the time of their lives while helping you create their dream wedding website.
All in all, it’s on your agency to decide which approach you take, however, having different development and design practices in store for different budgets would mean that you can serve a larger customer base.
Customizing the Design
Once you managed to get a frame that your clients like that, it’s time to personalize it. This is where you make the platform a fully-blown wedding website by aligning it to your clients’ style, their wedding theme, and everything else that gives it its character to the overall website design.
Based on their needs and preferences, you can have your designers create custom wedding logos and other handy features that accentuate the importance of the happy occasion even more.
Be thorough when customizing. Personalize even the text, with the full event details, and the rest of the content from how the couple met to interesting fun facts and other “trivia”. Look for the fonts that best complement the overall design idea, but make sure that it’s still clear and readable. Also, make sure the photos and visuals of the happy couple are of great quality. Here, you can be really creative. Let your clients know that they don’t have to use the “traditional stuff” like engagement photos to create their design. Instead, they can use other content as well (like photos from one of their exciting adventures together).
Sharing Necessary Details
You might wonder, actually what type of content would you need for a wedding website. If you’re struggling to find ideas on how to get started, consider these below:
Online Invites and Tracking RSVPs
Let’s face it, couples know that this part can be a huge pain in the neck, and having an online platform where they can actually track who’s coming and who isn’t can make a huge difference and can actually make the entire organization process a lot more streamlined.
So, to take the weight off their shoulders, install (or develop) a handy invite and tracking tool that helps them manage their guest list with ease. You can get creative with the features and use tools that automatically collect RSVP responses and organize the info for the couple. Better yet, install a tool that supports several RSVP options, enabling the guests to do it via email or directly on the site.
The couple may also plan several events around the big day, like a bridal shower, wedding rehearsal, family toast, and so on — a good tool will enable them to schedule them and keep track of them separately.
Privacy and Exclusivity
Trust us, the last thing your clients want is wedding crashers and uninvited guests ruining their big day. So, the best place to start making the event exclusive and private is on the website. To make sure that the platform is only available for the people who should actually be there is by setting up certain privacy actions. Disabling search engines from finding the website and giving out passwords with the invitations can go a long way, just make sure that everybody gets the password or that you (or the couple) manage to send the link to every guest.
Don’t forget the Extras
So, now that all the vital info is on the website, it’s now time for a few last-minute things you might consider to make the site even more charming.
Create and Preserve Memories
A good wedding website isn’t just for informing the guests about the wedding details. After the celebrations, the platform will double as a shareable photo gallery as well that will enable the now-married couple to relive the best moments of their big day for years to come.
Here are a few ideas on how you can turn the site into a great time capsule for your clients:
As you can see, there are many ways to make a wedding website stand out and useful for years to come. These ideas we listed here are great to get you started as an agency. However, if you manage to come up with a few unique things that will make your site plans even better, by all means, go with it. After all, it’s all about making your client’s big day as beautiful as you can.
Originally published at https://www.popwebdesign.net on May 25, 2021.