Digital marketing strategy: How to create a good one

  • Get found online
  • Promote your products and services
  • Raise brand awareness
  • Attract more potential customers
  • Grow your conversion rates
  • Make people trust your brand


1. Define your goals

  • Defining specific goals for every marketing campaign
  • Aligning your marketing goals with your business goals
  • What is your company mission?
  • Where do you see your company in 5, 10, 20 years?
  • Do you prefer growing your business slowly, or you aim for a rapid scaling?
  • Is your content branded, does it consistently speak the core values to your audience?
SMART goals / Image source: Canadian Management Centre

2. Know your audience

3. Find your channels

  • Reach — use different online techniques to drive more traffic to your website
  • Act — carefully use CTA buttons to generate more qualified leads
  • Convert — use retargeting and optimize your ads to gain more conversions
  • Engage — increase sales by nurturing long-lasting relationships with your existing customers
RACE framework / Image source: SlideModel

4. Create a content plan

Email marketing illustration by Talhakhalil007 on Pixabay

5. Execute your plan

  • Hire/outsource a team of experts from a digital marketing agency
  • Use automation tools to put your plans in motion and get the wheels turning

6. Monitor, evaluate, and measure


  • Set SMART goals — make them Specific, Measurable, Attainable, Relevant, and Timely
  • Use RACE framework — use your content to Reach, Act, Convert, and Engage
  • Measure with HEART — Google’s metrics can help you evaluate Happiness, Engagement, Adoption, Retention, and Task Success



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PopArt Studio

PopArt Studio

PopArt is a full-service digital agency which provides you with graphic & web design, development, and marketing solutions.