Call to action: Why every successful business should have it

Formula 1 examples of CTA buttons for booking the tickets and subscribing for the TV channel

MAIN POINTS OF CALL TO ACTION

  • Where is the call of action positioned;
  • How does it look like (is it a button, picture, banner, link…);
  • Which text is on it, but also which text is above it.
CTA button examples on the Book Depository website
Twitter’s login page with CTA buttons aligned with the brand

TIPS FOR YOUR CALLS TO ACTION

Add to basket CTA button on Sephora’s e-shop as an example of a well-positioned call to action on a page
CTA banner for the limited offer on the Book Depository website

CONCLUSION

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store